We believe beauty isn’t a routine — it’s a ritual.
A sacred moment of becoming, every day.
Beauty is not a chore. It’s a ceremony.
Our mission is to bring you the best of beauty through a curated lens: editorially driven, deeply researched, and intentionally wild. We handpick products from our trusted partners— so you can build rituals you love.
Vilda Rituals curates the best in makeup, skincare, fragrance, and wellness from the world’s most trusted brands — all in one place.
We partner with brands we love to bring you products we truly believe in— wild, powerful, transformative.
Let your rituals roam free.
beauty was never meant to be tamed
At Vilda Rituals, we believe beauty was never meant to be tamed.
It’s not about perfection. It’s not about trends.
It’s about instinct — the wild pull to create, transform, and return to yourself.
We built Vilda Rituals to honor the untamed rituals that shape us: the swipe of a lipstick that makes you feel dangerous, the scent that turns memory into myth, the slow layering of serums that feels like an act of devotion.
We exist to curate products and practices that awaken something ancient in you — something fierce, something free.
This is beauty without borders. This is ritual without rules.
This is Vilda Rituals.
About Our
Founder
Vilda Rituals was born from a life spent creating — and curating.
Shelby, the founder of Vilda Rituals, spent years as a creative director, shaping brands, stories, and environments designed to make people feel something real.
Her career taught her a sacred truth: that the way we curate our lives — the products we use, the spaces we inhabit, the rituals we keep — is its own creative act.
Shelby lives by Rick Ruben's philosophy that “the quality of the work we make is determined by the quality of the lives we lead.”
Every object, every ritual, every choice carries weight. That’s why Vilda Rituals exists: to offer everyone a place where beauty, wellness, and self-care are not just transactions — but intentional acts of wild, personal transformation. A home for skin, scent, spirit, and sacred ritual.
Welcome to Vilda Rituals.
YOU MUST BE WONDERING
Frequently Asked Questions
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What is Vilda Rituals?Vilda Rituals is a curated beauty and fragrance destination designed to inspire your rituals of self-expression. We explore products across skincare, makeup, fragrance, and wellness, partnering with trusted retailers to bring you selections we truly believe in.
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Do you sell products directly?No. Vilda Rituals does not sell any products directly. When you discover a product you love, you’ll be directed to purchase through one of our trusted retail partners, such as Sephora, Amazon, or other authorized sellers.
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What is an affiliate link?An affiliate link is a special link we use to recommend a product. If you click through and make a purchase, we may earn a small commission at no extra cost to you. These commissions help support Vilda Rituals and allow us to continue curating and sharing beauty rituals with you.
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How do you choose the products you feature?Every product we feature is hand-selected based on quality, experience, and alignment with the spirit of Vilda Rituals. We research, experience, and vet our recommendations carefully — but ultimately, beauty is deeply personal. What works for one person may feel different for another.
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Are you responsible for shipping, returns, or customer service?No. All purchases are handled directly through the retailer where you complete your checkout. Shipping policies, returns, exchanges, and customer service are governed by that retailer’s terms and conditions.
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Can you guarantee product results?No — and we wouldn’t want to. Every body, every ritual, every skin type is different. While we passionately stand behind the products we recommend, we cannot guarantee specific results. We always encourage you to read ingredient lists, consult product pages, and trust your intuition.
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Are your reviews sponsored?Currently, all selections are based on independent editorial curation. If we ever feature sponsored content in the future, it will be clearly disclosed within the post.
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How can I contact Vilda Rituals?We’d love to hear from you. You can reach us directly by filling out the contact form on the contact page. We answer emails as soon as we can.
We’d love to hear from you. HELLO AWIn.
5900 Balcones Drive
Austin, Texas 78731
Whether you have a question about luxury skincare, fragrance, beauty rituals, or a product you discovered through Vilda Rituals, we’re here to help.
Fill out the contact form and a member of our team will be in touch. We proudly curate luxury beauty products, medical-grade skincare, niche fragrances, and self-care essentials — connecting beauty lovers across Austin, Texas and beyond. Let’s build your next ritual together.